Windows:
#DiwaliUpgrade
The onset of Diwali witnessed the launch of Windows 10 devices.
With Diwali being known for the season of acquiring and gifting materialistic things, the objective formed a simple question: how do we ensure that Windows 10 devices are a part of the consideration set for Diwali & gifting?
Successes
Results
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16.5Mn total reach
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103.6Mn total impressions
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979k total engagement
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191k users engaged
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16.2k total conversations
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811k video views
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Windows 10 devices enter the consideration set for Diwali gifting.
Media
People ❤️
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#DiwaliUpgrade was the #1 Trend on Twitter the day before Diwali with over 100Mn impressions and 2000+ unique authors
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The #DiwaliUpgrade Program received over 200 consumer stories
The Insight
When people upgrade to a new device, they pass on their old devices to a family member or someone else known to them. In this new age world, they could even upload it for a second-hand sale. A new device that gets passed on spreads smiles. What better way to celebrate the spirit of Diwali?
Digital Film & Case Study
The Solution
A campaign that showcased how a simple upgrade to Windows 10 creates a cascading effect of empowerment through many different households, told through the lens of one such family.
To keep with the spirit of the #DiwaliUpgrade, a program was created to give away 40 Windows 10 devices in exchange for consumers' very own upgrade stories.
Consumer Stories
Brand Banter
