Evolur:
The Ellen Show x Mother's Day
(2021 & 2022)
The Ellen Show runs a Mother’s Day giveaway year-on-year, featuring products for new & expecting parents from different brands across North America.
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Evolur was a partnering brand for this world-famous segment in 2021 & its final season in 2022.
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The ask was to make noise about the collaboration and create an integrated communication plan, as well as write an overview script for Ellen DeGeneres to work with during the segment showcase.
The Approach
Create a seamless experience for people while bringing attention to the brand on The Ellen Show.
Create timely and opportune awareness & sales-driven communication to drive purchase of the giveaway product as interest spikes post show.
Create a script outline that marries Ellen’s tonality with brand + product specific communication in challenging time frame of 20-30 seconds.
Ensure that the segment script conveys the product’s key USPs, along with Evolur’s brand positioning of ‘completing dream nurseries.’
Create contextual collateral for attendees at the show.
Craft a Communication Strategy that creates a seamless brand journey for these new brand consumers.
Key Overview
Inclusions
The campaigns also required robust co-marketing plans with USA's biggest retailers - BuyBuyBaby & Walmart, including:
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Creative Marketing Strategy & Direction
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Landing Pages & Digital Assets
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Social Media Amplification Plans
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Retail Marketing
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Brochures & at-show collateral
Successes
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2 consecutive years of partnership with one of the highest watched TV shows in the U.S.
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Successfully gifted nearly 600 to-be parents Evolur’s flagship products, creating a new pool of brand consumers & User Generated Content.
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Increased brand SOV & retail activity.
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Increased brand’s Social Media presence.