Evolur:
7 Years of Evolur

Evolur was approaching its 7-year anniversary since its day of launch and wanted to do something to celebrate the occasion.

The brief was to showcase the journey via Social Media channels and establish the luxury nursery furniture brand’s place in the North American market.

The Insight/Objective

Proudly catering to parents by parents, Evolur’s unique affordable luxury offerings ensured that they were able to enter homes to make parenthood dreams come true.

Going far beyond product quality, the last 7 years had seen Evolur create loyal customers who’ve bonded with them while being a part of little moments and new experiences.

In addition, today's vast consumer & brand landscape makes it hard for people to trust brands. The question: is there a way to showcase the brand's growth and budding legacy through the voices of its loyal customers?

The Solution

The approach was, as the brand has always touted, to put the customers at the forefront of this campaign.

A 360-degree campaign - #7YearsOfEvolur - was crafted with a few goals:

Ensure the audience and potential consumers got a chance to emotionally connect with Evolur.

Create an experience through activities that would allow the audience to virtually travel through all the moments created over the past 7 years.

Bring in consumer content & UGC to do the emotional storytelling for the brand.

Celebrate the happy customers – parents & babies alike – through consistent campaign spike activities beyond the average celebration post.

Rope in loyal customers to become brand advocates by sharing their Evolur Experience stories.

Give back to the consumer.

Overview

Campaign Activities

Celebrating Moments - Campaign launch film made entirely of customer content.
Evolur's Seventh Heaven GiveBACK - a series of Giveaways
Evolur Babies Over the Years - showcasing UGC moments of Evolur babies who have grown with the brand, from womb to toddlers
Evolur Through Our Mamas' Eyes - Converting loyal Evolur customers into Brand Advocates by hearing their stories of their kids growing up with Evolur's convertible furniture
Evolur Over The Years - Stats & Facts of Evolur's growth, dedicated to Linkedin
Dream Nursery Throwback - as the brand has stood for helping parents create their dream nurseries, customers' nursery images have been a source of inspiration for potential customers. We re-shared some fan favorites and targeted a new pool of [potential] Evolur parents.