Burger King:
Pre-book a Whopper
Burger King was all set to launch its very first store in in the city of Bangalore, India.
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However, the store was located in Whitefield at Phoenix Market City and the brief was to:
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Do something digitally clutter-breaking to grab attention as Retail launches are known by the excitement it creates on the day of the launch.
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Bring the exposed IT Bangalore audience to the store and ensure "a long queue on the day of the launch".
Successes
Results
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1200 people in queue on Day 1 of the launch
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High Impact on Sales
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Informally known as the best QSR opening day launch in the industry
Media
Awards
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Best Brand Awareness Campaign shortlist -2016 Smarties India Awards
The Insight
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No one likes waiting in a queue.
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Most people like to be the first to try out an international product/brand.
The Solution
While the world had heard of pre-booking gadgets, books, makeup and more... Now, for the first time ever, it was time to pre-book food . Specifically, the famous Burger King Whopper!
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The innovative media strategy, with minimal investment, allowed the well-traveled IT crowd to book their place at the Burger King outlet and get their bragging rights as one of the first to experience the Burger King whopper in India!
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Smart targeting helped log in 1200 numbers of pre-order required for
Day 1 of the Launch.
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The orders sold out in 24 hours.
Data-Driven Audience Engagement
Social listening tools were used to track conversations of people from IT communities within Bangalore for creative messaging and conversation,
driving further excitement and bookings.​