ARROW:
Be Bold. Be Anything.
(A Women's Day campaign)

ARROW is a primarily male-centric clothing brand, representing the young, ever-evolving professionals of today with a brand proposition of 'The Bold New Professional'.

The brief was to own Women's Day from a new perspective and create a digital piece of content that would trigger stories of our audience... from our audience!

The Solution

A campaign that showcased how children are conditioned by the world around them to believe what women can and cannot do through an authentic social experiment.

But wait! There's a surprise - one that ensures kids and adults alike are left with a simple message: #BeBoldBeAnything.