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Pawsitively Soaked
Eco-friendly and alcohol-free pet shampoos, Pawsitively Soaked is a pet care brand that aims to make every bath time a 'pawsitive' experience for furbabies while maintaining the natural health of their coats. The brand is loud, friendly and peppy.
Brand Identity | Packaging Design | Photography Direction
The bubbles, that make the snout, cue in the product (shampoo) come together with the ears to communicate the industry and usage audience directly.
The font selected is playful, combined with visual logo mnemonics to ensure it stands out on a shelf.
The left ear is a cat ear while the right ear is a dog ear to cue in the variety in the product offering.
Softer tones of vibrant colors come together to give the aura of playfulness.
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