Femme Fortune

Kelly Freeman is a Business Coach and CEO who helps female-based enterprises scale with confidence. The aim was to marry the professional nature of the business while retaining the feminine aspect of the owner & her TG.

Brand Identity | Marketing Material Design

Feminine Font combinations that balance business with flair, creating a distinct logomark.

Typography focuses on subtle lifts to add interest & grab attention.

Muted feminine yet strong color palette that does not distract from the brand's mission.